EVs Are Expensive!

Ford today announced the pricing for the electric Focus, $40,000.  Facebook and blogs are howling at the price.

Truth is, the price is not unfair.  Li-Ion batteries are running around $600/kWh these days.  If the Focus matches the Leaf's 24kWh battery, then it is carrying about $14,000 in batteries.  A nicely equipped Focus goes for around $23,000, which gets us to $37,000.  

I suspect that Nissan is losing money on the Leaf, and calling it a marketing expense.  At a price of $32,000, the Leaf only allows for a base vehicle price of $18,000.