GM's European "Lifetime" Warranty

In Europe, GM is going to offer a "lifetime" warranty on its Opel and Vauxhall brands.  Except that lifetime is limited to 100,000 miles (160,000km).

Which begs the question, are EU GM cars only designed for a 100,000mi service life?

If I was GM, I'd stay away from marketing hyperbole.  Either make it unlimited miles, or don't call it lifetime